{"id":34363,"date":"2021-09-18T07:01:04","date_gmt":"2021-09-18T07:01:04","guid":{"rendered":"http:\/\/www.mmaexchange.com\/?p=34363"},"modified":"2021-09-18T07:01:04","modified_gmt":"2021-09-18T07:01:04","slug":"source-trillers-holyfield-belfort-a-ppv-flop-may-not-have-done-100k-buys","status":"publish","type":"post","link":"https:\/\/www.mmaexchange.com\/?p=34363","title":{"rendered":"Source: Triller\u2019s Holyfield-Belfort a PPV flop, may not have done 100K buys"},"content":{"rendered":"
Holyfield-Belfort\u2019s buy rate is not one Triller will be happy about. | Photo by Douglas P. DeFelice\/Getty Images<\/figcaption><\/figure>\n

Last Saturday\u2019s Triller Fight Club show wasn\u2019t a PPV hit even if it reached the numbers first reported.<\/p>\n

The state of the sport isn\u2019t wondrous, with boxing yet again in something of a transitional place. <\/p>\n

COVID has hit boxing harder than most any pro sport, so it isn\u2019t all that surprising that I\u2019m seeing and hearing about diminished fan engagement.<\/p>\n

It looks like that reality may have bitten the Triller crew in the butt when we consider the audience reaction to last Saturday\u2019s pay-per-view offering topped by Evander Holyfield vs Vitor Belfort<\/a>.<\/p>\n

Most know that was supposed to be a Oscar De La Hoya vs Vitor Belfort main event, but Oscar came down with COVID<\/a>, and taped an explanatory message from a hospital bed, sharing his disappointment at contracting the virus. Uncertainty plagued the promotion when Oscar got scratched and that was reflected in the fact the featured bout was pitched as a sanctioned contest but was relegated to exhibition status after its completion.<\/p>\n

On Thursday, reporter Dan Rafael Tweeted out his intel on how the show did business-wise<\/a>, saying it \u201ctotaled about 150K PPV buys between linear and digital platforms.\u201d<\/p>\n

I\u2019ve been told by a credible source with no dog in the hunt that, in fact, the Holyfield-Belfort show might hit 100,000 buys, but probably won\u2019t. <\/p>\n

That would indicate the main event gained so-so traction among potential patrons, and that the addition of Donald Trump and Don Jr on commentary<\/a> didn\u2019t provide a hoped-for boost to make up for the loss of De La Hoya.<\/p>\n

I asked a Triller rep to touch base regarding the number Rafael reported on Thursday, and will share a response if one is furnished.<\/p>\n

Triller gets another opportunity to conjure intrigue and gain revenue to offset costs like purses and production when they trot out a Teofimo Lopez-George Kambosos Jr topped slate from the Hulu Theater on Monday, Oct. 4<\/a>. <\/p>\n

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Holyfield-Belfort\u2019s buy rate is not one Triller will be happy about. | Photo by Douglas P. DeFelice\/Getty Images Last Saturday\u2019s Triller Fight Club show wasn\u2019t a PPV hit even if it reached the numbers first reported. The state of the sport isn\u2019t wondrous, with boxing yet again in something of a transitional place. COVID has […]<\/p>\n","protected":false},"author":2,"featured_media":34364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"_links":{"self":[{"href":"https:\/\/www.mmaexchange.com\/index.php?rest_route=\/wp\/v2\/posts\/34363"}],"collection":[{"href":"https:\/\/www.mmaexchange.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mmaexchange.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mmaexchange.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mmaexchange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=34363"}],"version-history":[{"count":0,"href":"https:\/\/www.mmaexchange.com\/index.php?rest_route=\/wp\/v2\/posts\/34363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mmaexchange.com\/index.php?rest_route=\/wp\/v2\/media\/34364"}],"wp:attachment":[{"href":"https:\/\/www.mmaexchange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=34363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mmaexchange.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=34363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mmaexchange.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=34363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}